Website design

Importance Of Hiring A Website Design Expert: 6 Reasons Explained!

Do you know that your business can fall down from the growth ladder without a great website and/or a mobile app? Oh, you might be wondering how it can be. Here, in this blog post, we will not only tell you the importance of having a great website but also help you understand why you should hire a website design company in India. An expert web designer that can help you build stunning websites to improve your conversion rate and better ROI.

With over 60 percent of active users around the web, the great chance of reaching them also thrive. But how can it possible without a great website or mobile app? Well the answer is surely a big “NO.”

You should break your diffidence about practicing the traditional ways or methods of going door to door, or using other ways to make your marketing strategy. You need to change your conventional marketing strategies and turn your business into thoughtful websites as well as mobile apps.

Let Your Target Audiences Visit It

It’s time to let your target audiences visit it and give them a chance to fall in love with your products or services. This way you will be able to make a strong buying decision.

A website Design Company in India never leaves you disappointed when it comes to offering highly customized and innovative solutions to overcome business challenges.

Make a Good Impression on Your Customers

It goes without saying that a well-designed website and mobile apps can help you make a good first impression on your prospective customers.

A well-designed website with the help of an expert website design company in India can help you nurture your leads, and help you get more conversions. More importantly, it helps you get good user experience. It also helps your site visitors’ access and navigate your site with ease.

Let’s discuss the seven principles of good website design or the importance that you should know.

Website Purpose

You should build your website in such a way that can accommodate the needs of your users. Therefore, having a simple, yet clear intention on all web pages will help your users interact with what you have to offer them.

Now the question is – what’s the purpose of your site? Are you providing practical help or info like – how to do it or how to help? Is it simply a gossip and entertainment website that covers sports, cinema or more? Of, you may be selling products to your users. There could be different purposes that a website may have, but the common purposes of all websites are:

  • Building reputation
  • Describing expertise
  • Generating leads
  • Sales
  • Aftercare


Simplicity is the key! It is the best way to go when you consider the user-experience, as well as the usability of your site. We have mentioned some of the ways to attain simplicity through design.

Always consider the perfect colors, types and imagery while designing websites. Colors have the power to give messages and evoke emotional responses. Typography commands attention. It works as the visual interpretation of a brand voice.

On the other hand, imagery needs to be expressive. It should be in a way that can capture the spirit of your business, and at the same time acts the embodiment of your brand personality.


You should keep your navigation simple, consistent and intuitive on every web page. Navigation is the wayfinding method used on websites where your visitors communicate and find what they are actually searching for. Actually, website navigation is the key to retaining visitors. If it confuses visitors, then they will give up your site and go elsewhere.

F-Shaped Patten Reading 

The F-based pattern is one of the most important patterns or the common way your visitors scan text on your website. Actually, it mimics natural pattern of reading in the West i.e. left to right, and top to bottom. A well-designed site works with readers’ natural pattern of scanning the page.

Visual Hierarchy 

It is said that visual hierarchy is the arrangement of elements, and is done by many things, such as: color, imagery, typography, whitespace, style, texture and contrast. Establishing the focal point is one of the most important functions of visual hierarchy. It shows your visitors the essential info.

Grid Based Layout & Loading Time

To keep your content organized and well structured, you need Grids help. This helps you align elements on the web page and keep them clean. In actuality, the grid-based layout organizes content into a clean rigid grid, including columns, sections and more that line up and feel your content properly. It also imposes order and results on your website that looks aesthetically pleasing.

Finishing Lines

If you ask people at least 10-minute to consume web content, you will see almost 65 percent of people would prefer to see something creative, something designed beautifully vs. something plain as well as simple. Needless to mention, your site’s design is an essential part of your online marketing presence.

To build a better website for your business, you should get in touch with a website design company in India, because you have already understood the importance of website design. Make it sure that your next website is growth oriented that can drive more visitors and increase more conversions.

A team of veteran website designers in ADDITION CODE TECHNOLGOIES normally breathe life into websites, only they will be able to tell your story.

We are a team of highly skilled creative practitioners in the areas of website design, web development, digital marketing and mobile apps. Get in touch to find out more!